Grand Rapids, MI – Whitmore Custom Homes, a Grand Rapids-based luxury homebuilder, is thrilled to announce the appointment of Lucas Jones as Chief Executive Officer. With over 15 years of leadership in real estate, hospitality, and private equity, Jones joins Whitmore Homes at an exciting time of growth and opportunity.
Lucas Jones' career spans operations, development, and corporate finance, with a track record of managing large teams in high-growth environments in San Francisco, Los Angeles, Chicago, and Grand Rapids. As CEO, Jones will lead Whitmore Homes through a strategic expansion phase as the company strengthens its presence throughout Michigan and further develops its portfolio of custom new build and renovation projects.
“After an extensive search, we knew Lucas was the right fit to lead Whitmore Homes into its next chapter,” said company Co-Founder Ryan Whitmore. “His depth of experience and proven ability to elevate teams aligns perfectly with our company’s goals and values. We’re thrilled to have him on board as we continue to build on our successes and pursue new opportunities.”
Jones steps in as Whitmore Homes celebrates its 11th anniversary, recently marking a milestone of more than 100 projects completed across Michigan. The company specializes in delivering a luxury client experience throughout the build process at a fixed price - providing a greater level of transparency and peace of mind for the clients they serve.
Looking ahead, Whitmore Homes will soon relocate its headquarters from downtown Gaslight Village in East Grand Rapids to a former Calvin College property on the Beltline, more than doubling its office space to support its expanding team and capabilities. The company has also set ambitious goals for 2025, including a focused push into lakefront projects, particularly in Northern Michigan hubs for luxury homes like Charlevoix, Petoskey, and Harbor Springs.
“Whitmore Homes has built an incredible foundation. One of the main things that drew me to this opportunity was the chance to work with a team that not only builds exceptional homes, but infuses hospitality into the design-build experience. I’m excited to help guide this team into the future,” said Jones. “Our upcoming office move and our immediate growth plans are only the beginning. We’re dedicated to continuing to invest in the fantastic community here in West Michigan, and delivering the best possible experience to our clients.”
With a commitment to innovation, quality craftsmanship, and the communities it serves, Whitmore Homes is well-positioned to continue its upward trajectory under Jones’ leadership.
About Whitmore Custom Homes
Founded in 2013, Whitmore Custom Homes is an award-winning luxury home-building company specializing in custom new builds and remodels across Michigan. Known for its dedication to craftsmanship, client relationships, and the integrity of its work, Whitmore Homes continues to build on a decade of excellence and forward-thinking vision to help pioneer a better building experience. https://www.whitmorehomesllc.com/
Press Contact: Emiliya Heerema (eheerema@whitmorehomesllc.com)
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